I was part of the Zapier Brand Studio team, which completed a full rebrand of Zapier in 2021 / 2022.

The platform in the logo becomes a stage that can highlight anything — photos or videos of an actual user or something more emotional, like the story of a user feeling like a wizard by using automation. A custom typeface called Degular was drawn by Ohno Type

This project was led by Zapier Creative Director Michael Jeter.

More can be seen at brand.zapier and the Zapier blog.