A rebrand for Nine Banded Whiskey, 2017. The whiskey was named after the nine-banded Armadillo, the Texas state mammal, and is also a nod to the Armadillo World Headquarters, an influential music hall in the 70s that brought Texans of all kinds together.

I worked with artist Denton Watts on developing a custom Armadillo for the brand, and with artist Joe Swec to develop a custom typeface, inspired by hand-painted lettering seen in faded old murals in small town Texas. This project was a collaboration with Ed Cohen, Gary Crowell, and Matt Rainwaters.